It’s a tenant of social media that we should make frequent posts on sites like Twitter and Facebook. But it might be time to rethink that strategy. I admire people who contribute relevant comments every day. But it backfires for people like me who don’t have tweet-worthy insights or news on a daily basis.
According to Richard Edelman, who leads one of the world’s largest independent public relations firms, the economic climate has made many people more cautious about their online associates. His firm recently released its latest Trust Barometer. In a recent article on AdAge.com, Edelman is quoted as saying that we’re in “a more-skeptical time.” His study indicates that the huge number of friends we can amass via social media is leading to an erosion of trust in those friends.
My first thought when I read that: The quality of the content we post on social media has a huge impact on our credibility. If we allow ourselves to post only when we have something interesting and helpful to say, maybe we can re-ignite some of that trust.
